How to Write Discount Offers That Increase Sales and Build Brand Loyalty

Are you struggling to find new ways to attract customers to your small business?

Offering discounts can be an excellent way to entice potential customers and retain loyal ones. By writing an effective discount offer and showcasing it in a coupon book, you can attract a wider audience and differentiate yourself from competitors. For example, the Blue House on the Corner offers a 25% off online coupon code, Sandpaper and Stitches has three different multi-use offers, and Fraser River Wines provides a dollar value coupon for $35. These are all excellent examples of how to write an effective discount offer that stands out from the crowd. So, let's dive in and learn how to write discount offers that drive conversions and make your business stand out in the Little Shop Talk coupon book.

Define Your Goals Before writing a discount offer.
You need to define your goals. What do you want to achieve with this offer? Is it to attract new customers or retain existing ones? Identify your target audience, and tailor your offer to meet their needs. For instance, have three different offers: a 10% off coupon for new customers, a $10 off coupon for purchases over $50, and a free gift with a purchase of $75 or more. Each offer caters to a specific audience and encourages them to take action.

Decide on Your Offer Type.
There are various types of discount offers you can use to entice customers, such as percentage discounts, flat-rate discounts, bundling discounts, and freebies. Choose an offer that aligns with your goals and target audience. For example, Fraser River Wines offer a dollar value coupon for $35, which incentivizes customers to spend more while still offering a discount.

Determine the Discount Amount.
When deciding on the discount amount, you need to strike a balance between incentivizing customers and protecting your profit margins. The Blue House on the Corner offers a 25% off online coupon code, which is a generous discount but can still be profitable if implemented correctly.

Set Terms and Conditions.
To prevent misuse of your discount offer, set clear terms and conditions, such as expiration dates, eligibility criteria, quantity limits, and exclusions. For instance, Totally Bookish's offers have a maximum of one use a month, and Fraser River Wines' coupon has a minimum purchase requirement.

Craft Your Offer Copy To make your offer stand out.
You need to craft compelling copy. Emphasize the value proposition and create a sense of urgency to encourage customers to take action. For example, the Blue House on the Corner's offer has a limited-time offer of 25% off, which creates a sense of urgency and encourages customers to act fast.

Design and Layout Design an attractive coupon that stands out
Place your offer in an area that is easy to find, and consider the placement of adjacent offers. Little Shop Talk takes care of that for you, with a bold and attractive design that emphasizes the offer's value.

Promote Your Offer
Promote your offer on social media and through email marketing. Encourage customers to share the coupon with friends and family to reach a wider audience. Don't forget to include a call-to-action at the end of your blog post, social media posts, and emails; encouraging readers to purchase the coupons and use them.

Track Your Results
Track your discount offer's success by identifying key metrics such as the number of coupons redeemed, total revenue generated, and customer acquisition costs. By analyzing these metrics, you can adjust your offer to maximize its effectiveness.

Learning how to write discount offers that speak to your new and existing customers can be an effective tool in growing your business.

If you’d like to grow your business and have support while doing it, click on the button below to become a vendor in the Little Shop Talk coupon book.